AM:PM
Pure fabrics, fresh colors and chic silhouettes brewed with
subtle prints, surprising embellishments and passionate attention to detail,
make their designs supremely wardrobe-worthy.They are keenly focused on
wearability, comfort and style. Fabrics are elegantly tailored using pure and
woven materials. They also use handicraft (old methods of printing and embroidery
stitches), yet making their garments extremely contemporary and understated. Their
style speaks of soft grace, confident subtlety & inherited class.
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| The working unit at Priyanka Modi |
Having visited their unit, we got to know that they have in
house designers,hand and machine embroiders. Since they also run an online
store,they need to keep up to date with ever changing fast paced industry
trends to grab the demographic they aim at. We spoke to the designers and It
gave us tremendous insights into the design aspect of the industry and also the
ever growing need of in-house designers in the apparel manufacturing companies.
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| Spring Summer 2015 collection |
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| Khakha Master making khakhas |
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| Garments ready for shipment |
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